Found this on my old blog and thought I’d post it here (kinda goes hand in hand with the Magic Social Button video).
I wrote an email to myself a few months ago about launches.
The email breaks down why some launches I’ve had in the past were failures, and why others were complete home runs.
Now, I’ve been pretty lucky. Most of the launches I’ve done have been extremely successful.
Stuff like a continuity programs, expensive upsells, cheap upsells, half off sales, and JV deals.
But, there have been a few that were total flops… And I’ve definitely learned more from those flops than the successes!
So here’s the email I wrote to myself.
Now before I launch anything, I make sure it meets this criteria:
__________________________________________
Launch Problems
The problem id either the Audience, the Offer, or the Launch.
1. Audience
- Are they passionate?
- Do they give a damn? (Feedback, people emailing for more info after buying products)
- Do you know what they REALLY want? (www.surveymonkey.com)
2. Offer
- Right price point?
- Right sales copy and “voice”? (What I got, What it will do, what I need you to do)
- Right OFFER? (Giving them what they are dying for)
3. Launch
- Right momentum and flow?
- Giving your BEST information during launch?
- Right timing? (Not around holidays, no other big launches)
4. Your Status:
- Do they TRUST you.
- Do you have SOCIAL proof (Do they think you know what you are talking about)
- Do they think you have something they MUST have?
__________________________________________
Through a lot of testing, I’ve found if you can answer yes to all these questions, then you will have a successful launch.
Hope this helps!
Trey Smith does internet marketing and consulting. He also likes to screw off as much as possible and his favorite color is pinky.
{ 13 comments… read them below or add one }
This is some great information to know. Thanks for the post
Brad
I know I’m way too late on this, but I’m saying it anyway. Here is cheap and easy way to get social proof when you’re just starting out. Focus on showing results for the TECHNIQUES or INFO. Not the fact that you have sold a million copies of your system, but that other gurus or people have had success with similar techniques. I can give examples if anyone here needs them.
Jerret
I THINK SOME LAUNCHS FAIL BECUASE BAD DISHONEST PEOPLE TRY TO LIE CHEAT MORE THATS WHY NO SURPRIZE WHY THEY GO BUST LOL
Thanks Trey, this is really great and useful info. Will be keeping it handy.
Cheers,
Mitch Sanders
Thanks for posting that Trey, gave me some good ideas to make sure my products don’t flop like others do, Sally
Thanks for sharing this Trey…..good stuff!
great tips Trey…
hey, I think you should go fulltime into pranking though…
JK
Thanks Trey, I will definitely use this as a guideline for my next launch.
“see how well this worked here”
That is exactly what I was thinking after I read this blog post.
When you are new into a market or you are new to IM in general it is kinda hard to have “real” social proof, but if you can prove that the concept works…it will still help you.
Great example would be:
Let’s say you start doing consulting for small businesses and stuff but you don’t have any clients yet and one potential one asks why as to why they should even use the internet as a small business.
You can leverage the Hot Dog Stand guy on twitter…who tweets where he is and people come rushing to him just because he got more clients on twitter then on the street.
This is a PERFECT example that you can give to a small business.
Probably gonna print this out
Great post on launches Trey. I would add that a great story in most cases will keep the audience engaged and may even entice them to relate their own stories giving you more audience knowledge. Great list, I hope people take it down and use it as a checklist for themselves.
As a Product Launch Manager I definitely know the value of catching all angles during the launch and sometimes you get so caught up in your launch that you miss a few things, so a list is a great way to help keep it together.
Thanks!
Great stuff thanks Trey
Something that can work for social proof when your starting out is finding a successful application of what you are saying/doing in a non competing industry that you can point to and say “see how well this worked here, it should work at least that good or even better in this industry/application here’s why”
I hope that makes since. Proof of the concept or idea can usually be found somewhere, just have to get creative.
David
excellent checklist Trey – thanks!
Tony
that’s very helpful, thanks. social proof is hard to get when you are first starting out.