Published on August 3rd, 2012 | by treysmith63
The one on RevMob
Ok, two things.
Snoop Dogg changed his name to Snoop Lion. I’m not sure how I feel about that.
Someone asked me the biggest turning point of my gaming career and I immediately thought “Oh man, this is easy… this simple thing made all the difference“.
Then I thought “Man, snoop dogg should NOT change his name to Snoop Lion. It doesn’t sound as good”.
Then finally, I thought “I’ll make a blog post about these things to clear the air”.
So, here we go. The biggest single thing I did to make more money with games. It actually DOUBLED my daily income and was super easy.
HERE’S THE STORY
When I started making games, about 18 months ago, they were all paid. Super simple. Pay 99 cents, get a game. That might have worked back then, but after a few months the whole market shifted. Fast.
Next up was the now famous “freemium model” that crushed it in 2011. This revolves around giving your apps away for free and making money with in app purchases. This worked great for a while and I actually did $3,000 in one day with jump pack using this model, but now we’ve had another huge shift in business models and this one was a doozie. Literally ended up making me twice as much a day as before.
I’m talking about showing ads on load up like this (they are officially called interstitial ads):
As I mentioned in this blog post, over 70% of my income is from ads. This is changing a bit with some of my recent releases (the higher end stuff like Animal Mall), but still holds true to the majority of my games out there.
To be clear. I ONLY recommend this on free games, not paid. People who do it on paid games deserve to be crotch kicked repeatedly… by Snoop Lion (see, it just doesn’t sound right).
For free games, it’s now industry standard. Even the industry leaders like the publicly traded Glu Mobile are using these ads to help monetize their high converting games. It makes sense too… I ran some test and was surprised how little effect ads had on people purchasing from inside the app.
These ads are not for your core base. Those people will just skip over them 90% of the time. They’re for the people who might just be trying out your game, but not care about it that much. They’re for the people who will never buy something in your app. This way you don’t LOSE all monetization possibilities from those people.
We are now putting in code to turn OFF ads when someone does an IAP… this way we don’t annoy the core userbase.
WHO SHOULD YOU USE?
I got with a group of guys and we tested EVERY major player in the full page interstitial ad space. Tapjoy, Play Haven, Chartboost, Revmob and Greystripe.
By FAR the highest converting one was RevMob. The second best was Chartboost. If you haven’t heard of RevMob before, that’s because it’s new. As you’ll see in a sec it’s the CLEAR winner here.
We compared by eCPM… this means earnings per 1,000 impressions (I say clicks in the pictures below, but that’s because it was late and I was wrong). It’s a great way to compare what is working the best. For every 1,000 people that see an ad, you make XX amount. We went through a bunch of data on different apps and here are the results (I’m going to show pictures from my accounts).
Let’s check out the stats… these were pulled today:click to enlarge
So the highest app (and you can see the others as well are pretty dang good) is getting a $32 eCPM. That means every 1,000 views from that game gets me $32. Way higher than anyone else during this test. Pretty insane results.
Revmob takes this one. You can sign up here and it’s super easy to put in their SDK (also they are one of the only companies that makes it easy to install ads in Unity 3D)
Not only does RevMob it make you more money, but it’s owned by one of the SMARTEST dudes I know… a guy named Gui who has absolutely CRUSHED it with games as well. He made the super popular game Ant Smasher and knows how to improve things from the developer point of view. He just keeps on improving this thing.
Sign up here: http://trey.revmob.com
P.S. – Fun Fact: I’m a good friend of Gui’s and actually named the company one day while on a skype session, but I think we all agree he should rename it to RevDogg in honor of our fallen friend. Did you hear that? I think it was a tear that just hit the floor here and echoed across the universe).
P.P.S – Also, I do get compensation if you sign up but I made sure it would not cut into YOUR profits at all. Just Gui’s. Yeh! Take that Gui! That’ll teach him to mess with us!
P.P.P.S – Don’t feel bad for Gui, he made about a billion dollars* off of Ant Smasher. He’s fine.
*He didn’t make a billion dollars off of ant smasher.