Reddit: Proving content is KING
I’ve got a confession to make. I’ve been a bit addicted to this little site called Reddit.com the last few months.
If you’ve never heard of Reddit, it’s really simple. If you find something cool online you can link to it. That’s neat and all but it’s been done a million times. Where reddit is different is they build small COMMUNITIES around it.
See, let’s say you are into skateboarding and you live in a small town in Wisconsin.
Chances are there is not a skate park near by or a thriving “skate scene”. If this is the case you might look online to meet with other skate enthusiast and talk shop.
Reddit is PERFECT for small niche stuff like this. Here you can talk with over 5,000 other people DAILY who are interested in Skatebaording. There are over one hundred thousand thriving communities on there. You can think of about ANYTHING and there are people talking about it. I check stuff like funny pictures, video games, music, marketing and more.
What’s also amazing is the fact all these subcommunities form a large active community that actually has PUBLIC MEETUPS in every major city. Colleges throw “reddit parties” and more.
What fascinates me is the site is not very pretty. From a design perspective it’s extremely simple. Also, besides that ad on the bottom-right, they do hardly any other advertising:
Crazy stuff, but the stats they just released are even more amazing.
First off they got over 2 BILLION page views last month. That’s a lot of damn people. It ranks them in the top 55 traffic sites in the US.
Not only that, the average viewer stays on the site for 16 minutes. That is insane. In the mobile game world it’s a STRUGGLE to keep people on more than 3 minutes if you don’t have a social game.
So if it’s not the design of the site that attracts people, then maybe they are brilliant marketers?
Nope… in this same article they mention the following:
- We don’t get traffic through ads.
- We don’t participate in any traffic trading.
- We don’t email our users (unless they choose to enter an email and then forget their password).
- We don’t harass users to sign up.
- We don’t harass users to invite their friends.
- We don’t pester you to download our app.
- We don’t use slideshows and other pageview gimmicks.
- We don’t know anything about SEO.
- We don’t integrate with Facebook.
- We don’t even link to our Facebook or twitter accounts.
So where in the world do they get traffic?!
Simple. It’s 100% VIRAL. Maybe it’s a friend telling a friend, someone finding a link online while searching on a forum board or someone mentions it on the news…. who knows, but it’s done with no advertising budget and WITHOUT doing the typical marketing tricks.
After getting into creating mobile games, I started studying viralility a good bit. I have no clue if viralility is a real word, but let’s pretend it is 
There is ONE THING that is common with ALL THINGS that go viral. It’s KILLER CONTENT ALL THE WAY THROUGH.
That’s reddit’s secret. The content is TOP NOTCH. People only see what the community UPVOTES to the top. Since it’s community driven rarely does something rise to the top that is not interesting.
It doesn’t matter if it’s angry birds, the keyboard cat or a site like reddit, it doesn’t grow naturally unless it’s great.
Talk soon,
Trey Smith
About the Author
treysmith Trey Smith is the founder of Kayabit, a game company with over 10,000,000 downloads on mobile devices, Secret Headquarters, Inc, a marketing company that teaches entrepreneurs how to build their businesses and L-System records, a house music label from San Diego, CA.
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Trey… You just ruined a lot of people’s lives by mentioning reddit.
I found this blog sort of by accident. I wasn’t looking for a classy education on marketing or apps business, I was actually looking to know what Reddit is all about.
But after reading the whole post something I rarely do, I must confess that your point is well noted: “Regardless if you’re an internet marketer or getting into the app busienss, don’t forget to focus on creating something really great. All the marketing in the world won’t help you grow a real business full of duds.”
You made a lot of sense because when I see AppStores and GooglePay littered with meaningless apps, I cringe at poor product conceptualization and relevant. Thank you for your advise.
Hey Trey, really love what you’re doing with the apps!
Reddit sounds very cool, I’ll take a look.
Keep up the great work!
Hey Trey:
(Oops, didn’t mean to rhyme) if you’ve still got that smartphone app contest going – how about interactive games between users? We’ve got military games where online users pilot fighters or skipper ships and subs to ‘fight’ each other via PCs and game consoles so why not via smartphones? There are an awful LOT of people stuck in waiting rooms, airports, etc just trying to stay awake while they wait and wait and wait – you get the idea. Games on phones played off-line may be passe by now.
If they could participate in interactive games such as these (don’t need to have great detail – just 1st person shooter style) they’d spend a whole lot of time playing. I imagine the phone companies would be racking-in the dough from these (buy Verizon @ ?).
Just a thought but I’ve yet to see anything like this myself – other than that story on CNET about the McDonalds in Sweden where smartphone users could control paddles on a billboard sized ‘PONG’ game and win burger, fries or drinks (while Micky D builds its list).
Hey Trey – there is a video somewhere here on the innerwebs – I think you were doing a seminar and you recommended someone that you used to fix your credit.
What’s that companies name again?
Thanks bro.
fortresscreditpro.com
This is stupid I know. But I dreamed of Frank and you last night. I was in LA (well I actually live in Switzerland and went to LA only once so you imagine the gap) and you two were in a shop selling automobile parts.
When I came in the shop, you both were talking about Franks hairs getting lighter in the sun (!).
I think this whole Internet marketing stuff is getting me nuts and you’ve done such a nice job following Dan’s advices building these great personas of two cool guys hanging around using storylines and all…
..well to close the loop between my odd story and your topic, I wanted to say that STORIES makes it viral. (And only jumpin’ kittens on youtube beat stories …)
Viralility is now a word.
This is really cool. I’ve never spent much time on any of these social bookmarking sites.
This gives me a new perspective and I’m going to start looking inside of reddit!
Thanks Trey!