Apps monstermagic

Published on November 4th, 2011 | by treysmith


Monster Magic

Ok Guys & Girls,

New game is here… that means time to dive in deep, analyze some stats and give you the breakdown on how it was done!

This one is called Monster Magic and I have to say, I think it’s by far our best one yet.

This is another take on the jumping genre (similar to Jump Pack) but wed decided to add a lot of stuff in there to make it crazy.

See, I always liked Jump Pack, and apparently so does the general public:

But here was one thing that has ALWAYS bugged me about Jump Pack.

Well, actually two things:

1. It wasn’t CRAZY enough.  It’s a really solid fun game, but it needed more wild and wacky power-ups and excitement.

2. It wasn’t truly mass market.  The theme, graphics and style is tailored more towards boys.


Making the game crazier was actually pretty darn easy.  We just added more power-ups to the game that do really unique things.  One flips the screen upside down and really takes you by surprise.   Another does a mega jump.  This one is really fun and if you land on the “bomb” platform while using this power-up, it blast you EXTREMELY high.

In this game there are lots of little things like this that keep you going.  Much more than Jump Pack!

Also, we made the game get FASTER the longer you play.  This stacks the crazy.  Actually, I am going to have to remember that.  Crazy stacker.  Games need crazy stackers ;)


You hear people talking about going “niche” all the time with Internet Marketing, but I’ve found that the iOS store is totally different.

If you have a game that is created for Boys from 10-17 years old, then you are only targeting about 10% of the market (if that).

So what happens when you push it to the top of the app store?  About 10% of the people are interested in your app and it falls right out of the charts.

With Monster Magic, we went with a much wider demographic… here’s how it all went down:

So I was talking with my lovely wife, Amy, one night about ideas for this game.  We were talking about how this game needed to be more mass market.  This is before we knew it would be a monster game.

So while we were bouncing ideas she brought up the fact that monsters are a very hot market right now… You see them in plush toys, movies, books and more.

You can see Google is trending VERY well for monsters the last few years:

Now, not only are monsters trending well, they are also a great demographic target.

As you can see from our group here, we’ve got characters for boys, girls, men and women:

So that was the thought process behind the “theme” of Monster Magic.

Check the game out here

Take care,


Tags: , , , , ,

About the Author

Trey Smith is the founder of Kayabit, a game company with over 10,000,000 downloads on mobile devices, Secret Headquarters, Inc, a marketing company that teaches entrepreneurs how to build their businesses and L-System records, a house music label from San Diego, CA.

37 Responses to Monster Magic

  1. WOW dude!! the intro and simplicity is absolutely AWESOME! By far your best game! Going to be the first to leave a UK review ;) Amazing work my man, I think it’s going to do very well indeed :) Done so quickly too!! Pure class

    • treysmith says:

      Yes man, this was something Nik was working on for the intro. We’re using it in all of our games… it’s like animation but instead of playing a movie it’s all in the engine!

  2. Guadalupe says:

    Great idea, monsters, and the crazy stacking is brilliant. Simply love hearing your success stories.

  3. Trey,
    Great game! Started playing it this morning and the flip the screen feature was completely unexpected and super cool! My question is how are you pushing it to the top when it’s not listed on the nag screens of JumpPack or Maze+? Recommending to all my friends and left my 5stars under eHoss.

  4. Josh says:


    Graphics look awesome… Where did you find the inspiration for the characters?

    I’ve found heading down to the local Toy Store works really well for getting ideas for iphone characters…

    Thanks for sharing. This helps small time developers like me.

  5. Pat Howell says:

    Trey, I think you are right on the money with monsters and going for the broader market. I know lots of adult women that play iphone games at the airport and waiting for school buses. I am around young adults all the time and they love “hot trucks” and “Motorcycles”. Maybe you can work with that. For the younger guys they love “Ninjas” and “Pirates”. I have watched all your seminars and perhaps someday I will be able to get into apps. I did purchase the Kindle Cash program and I am having a ball with it.
    Kind Regards, Pat

  6. Thanks for sharing Trey! Downloaded the app this morning and couldn’t put it down. Really like the surprise upside-down feature that catches you off-guard! By the way, I was going to purchase this app using the affiliate link on Maze+ but it wasn’t there or on JumpPack. How are you driving traffic to MM if you’re not using your app network? Super cool!

  7. Helen says:

    Looks like a winner. Thanks for the tips.

  8. guido says:

    think you are right !!

  9. Judi says:

    Hey Trey. Monster Magic is super fun! I love how the little guys feet flap when he jumps lol

  10. Calvin Curry says:

    Looks like a fun game. I’ll have to try it out. Can’t wait to see how it does for you.

    I have programmers working on marketing software but haven’t taken the plunge for iPhone apps yet. It looks like a lot of fun.

    - Calvin

  11. Antti says:

    This looks like a really cool idea.

    I think a big part of Angry Birds’ success was that people really fell in love with the characters. If you developed a short backstory and branded these characters (‘Mean Monsters’ or something) players could feel a stronger emotional connection with the game.

    Good luck Trey!

  12. Darko M says:

    Very nice game Trey… :)

    Any change for the NDA to join? I missed this ….my bad!

  13. shafiq says:

    congrats trey smith with your latest iphone games.

    you have gave me some inspiration to move foreword. ;)

  14. Ellery says:

    Great Trey! Thank you for this information.

    Your idea here is totally different from Dan Kennedy, but very interesting.

    Looking forward to your update. Thank you again, Trey.

    • treysmith says:

      Yes, but remember it’s a TOTALLY different market. When making and selling iphone apps you are working solely in the iphone app store ecosystem…. it’s nothing like Direct Marketing or Internet Marketing.

      Took me a while to crack the code on that!

  15. Jay says:

    Really cool. One day Imma have to get into this. Gotta eat this plate of taters first. :)

  16. Tristan says:

    Its a great game, definitely your best. Would recommend it to anyone. It looks stunning, especially on iphone/ipod. Great work.

  17. Milton says:

    what happened to the social game you were gonna make based on tap pet hotel and tap zoo?

  18. Daniel says:

    Fantastic Trey! I’m proud of you! Our latest game, live in a couple of weeks is thanks in large part to you and the incredible following you’ve created.

  19. Andrew Cretzman says:

    Trey, you have a winner! My kids like to play games on my phone so this morning when they were looking at the apps my 22 month old went straight for the monsters – so good job on the icon! Looking forward to seeing the stats on this app.

  20. Dan Waken says:

    Interesting stuff, Trey, thanks and keep us up to date on the launch!

  21. Love it….and Riley does too! I just read the upside-down trick and am passing along to him now….Good job!

  22. Erin says:

    LOVE the crazy stacking! And YES – including girls as a market is HUGE – when you include their parents even bigger – so I’m glad you went beyond the “niche” and are adopting your won rules instead of staying tucked inside the box of another industries confines (aka this is not a Dan Kennedy model but Dan Kennedy doesn’t work on games so it isn’t supposed to be and those who try to make Kennedy’s rules fit everything everywhere are missing out! We have a new guru – and the new mantra he’s developing is “Think ouside the box! – Get Crazy! ” – Thanks Trey — one of your students in games

  23. Samuel says:

    Thanks for sharing your results Trey. You have inspired me to get some of my own iphone apps developed. Going through a list of developers now as we speak.

  24. Nekonron says:

    I’ve actually been waiting for this to come out ever since you showed it off during one of your webinars. Congrats on your latest release!

    Hope you’ll be sharing some numbers and perhaps a few new tips soon ;)

  25. Mick says:

    Trey great game!! I really like the animation at the beginning. I read this post on my Iphone and I really like your mobile theme for your site. Is it a plugin? Which one is it? I have tried a couple for my site but none like the one you have. :)

  26. Mike says:

    OH MAN! The suspense of waiting for the next update on this app launch is killing me!

  27. Great stuff dude!
    Even though I’m not an Apple fan or user, this is a great way to work your creativity and give Apple fans valuable apps. Congrats!

  28. Luke Kellett says:

    Sweet game man, I really like how you’ve turned the genre on it’s head and added a heap of crazy with a dash of cute :p 5 star review from me :-)

    The intro and music also give it a really cool polished feel, well done!

    I also wanted to tell you that your quest to make a game every 10 days has inspired me to try the same, I thought I would try a spin on the paper toss genre mixed in with some aussie flair:

  29. Hi Trey! Nice game!
    Main menu looks great – jelly-like animations really suit your characters.

    A little bug report if you don’t mind:
    On ipad tilt the device until it’s portrait mode and you get a crash when the guy flies out.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Back to Top ↑