Published on November 4th, 2011 | by treysmith37
New game is here… that means time to dive in deep, analyze some stats and give you the breakdown on how it was done!
This one is called Monster Magic and I have to say, I think it’s by far our best one yet.
This is another take on the jumping genre (similar to Jump Pack) but wed decided to add a lot of stuff in there to make it crazy.
See, I always liked Jump Pack, and apparently so does the general public:
Well, actually two things:
1. It wasn’t CRAZY enough. It’s a really solid fun game, but it needed more wild and wacky power-ups and excitement.
2. It wasn’t truly mass market. The theme, graphics and style is tailored more towards boys.
Making the game crazier was actually pretty darn easy. We just added more power-ups to the game that do really unique things. One flips the screen upside down and really takes you by surprise. Another does a mega jump. This one is really fun and if you land on the “bomb” platform while using this power-up, it blast you EXTREMELY high.
Also, we made the game get FASTER the longer you play. This stacks the crazy. Actually, I am going to have to remember that. Crazy stacker. Games need crazy stackers
You hear people talking about going “niche” all the time with Internet Marketing, but I’ve found that the iOS store is totally different.
If you have a game that is created for Boys from 10-17 years old, then you are only targeting about 10% of the market (if that).
So what happens when you push it to the top of the app store? About 10% of the people are interested in your app and it falls right out of the charts.
So I was talking with my lovely wife, Amy, one night about ideas for this game. We were talking about how this game needed to be more mass market. This is before we knew it would be a monster game.
You can see Google is trending VERY well for monsters the last few years:
As you can see from our group here, we’ve got characters for boys, girls, men and women: