Apps maze1

Published on September 12th, 2011 | by treysmith


Maze+ making over $800 per day!

Hey Guys,

HUGE update today.  As I’ve mentioned before, if you have in app purchases in your iPhone App then you get a “snowball effect” after a few days.

Here’s what I mean:

If you are giving your app away for free, like I did with Maze+, then you’ll rack up a TON of downloads.

Some people will buy something inside your app immediately, others might wait a few days… or even a month.

The cool thing about this is you always have a BIG SURGE of cash come in after you get a ton of downloads.

Like an after shock.

Actually, after shock sounds 10X cooler than “snowball effect”, so let’s call it that ;)

I was hoping I would have an AFTER SHOCK this weekend so I could report something cool, but I had no clue this would happen:

This isn’t even including Jump Pack, my other games, money from iAds or Linkshare.  Including everything I did about $6100 just on Saturday & Sunday!  That is AFTER paying Apple.

 Now, here’s the cool part:

Yesterday I made just as much money as Saturday, even though I had 26,000 less downloads.

That’s because of the after shock *RUMBLE*… fingers crossed I have a big day today as well.

Here are the total numbers for Maze+ so far:

So far Maze+ has made $9,774.79 averaging $815 per day.  Awesome!  This is more profitable than Jump Pack was on release.  That’s the App Network in effect.

Now this is weird (but in an awesome way).  Up until the launch of Maze+ I had gotten around 900,000 downloads of all my apps.

And here this one app comes along and racks up 631,000 downloads all by itself.  Believe it or not, I’m on track to break 2,000,000 total downloads by the end of this week!

I contribute the insanely large downloads to two things:

1. The game was multiplayer… so people were telling their friends

2. It was a success internationally.  I actually made more money in Australia than the U.S.!

If you’ve watched any of my webinars, you’ve probably heard me talk about the Nag Screen.  A nag screen is a full page banner ad in your app.  People see it when they open up the app for the first time.

Let me show you how powerful that is:

Jump Pack had sort of died down… I was getting ready for the launch of Maze+ and wasn’t promoting it hard, updating or any of the other things you’re supposed to do :)

Then I put it on the nag screen for Maze+. 

So all 600,000 people who clicked on the nag screen saw an ad for Jump Pack.

The funny thing is, like usual we kinda botched it.  You actually couldn’t read all the text on the nag screen… But who cares, it still made a bunch of money!

I setup the nag screen to point to Jump Pack on Wednesday September 7th:

As you can see we had a bunch of downloads on Wednesday, but hardly any sales.  I was still waiting for the… wait for itAFTER SHOCK *RUMBLE*.

Thursday I started seeing sales… and was really curious how high it could go.  Then by far the biggest day was yesterday at $659.  I’m hoping to break that today.

That’s the breakdown of the Maze+ launch so far, hopefully you enjoyed it and can use some of this to help your own apps during launch!

Talk soon,



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About the Author

Trey Smith is the founder of Kayabit, a game company with over 10,000,000 downloads on mobile devices, Secret Headquarters, Inc, a marketing company that teaches entrepreneurs how to build their businesses and L-System records, a house music label from San Diego, CA.

163 Responses to Maze+ making over $800 per day!

  1. Well done! You definitely inspired me to try becoming an iPhone developer. Thanks and see you at the webinar.

  2. Hello Trey,

    Firstly congrats on all your success with this new business that you created this is truly showing us all that anything is possible…

    Marc W

  3. Gabriel says:

    Cool bro, can’t wait to get into this madness people call app store business!

  4. Jawad says:

    That was really nice read and inspiring. I am quite interested to learn and to build my own Ipad apps. So, looking for your upcoming emails and Webinar. By the way how much it can cost? Can you give me an overview of it?


  5. Serrane says:

    Hello Trey,

    Inspiring story about the Iphone apps. Could you please tell me the best way to create one?

    Greetings from Belgium.

  6. Steve says:

    Wow!! You are the Man (Don’t tell Frank I said that he’ll get upset, you know he likes to play Magnum lol,lol) Trey please teach me this stuff… I think mobile coms are the new Guru Tech Toy… I want in on this NOW not in 3-4 years when it’s in lock down> Take Care My Friend, Talk Soon.

  7. Bert says:

    Hey Trey,

    I missed the boat twice already. Due to circumstances beyond my control, I missed out on The Software System. It has always been my dream to create a iPhone app and see it take off as you have seen your do. I hope that someday soon you’ll consider reopening the doors to The Software System and that I might join you in creating successful apps.

    You’re an inspiration to me.

  8. Anthony says:

    Thanks for sharing! Since you’re so open about numbers any chance you csn tally up all dev, advertising and other expenses to figure out true revenue?

  9. Awesome congrats! that is really exciting. Thanks for the great tips.

  10. mike Ogbin says:

    First of all, Congratulation for your continual success. You deserve it; you always working hard.
    I am so exciting about the webinar schedule. Please let me know about it.

    I am thinking of creating an iPhone app.

  11. Chuck Morrison says:


    That is so freaking cool! Well deserved success that will only continue & multiply.

    8 months ago I signed up for your course from the Kolo’s Journey promo, and today my first iPhone app just went live:

    There’s no question, this would still be a dream without your stellar info.

    I wish you cont’d success, and personally thank you for help making my Vision Board app a reality!


  12. Kenny Chong says:

    Really great webinar Trey last night. Fantastic learning for me.

  13. Hi Trey:

    I have been following you since you did the survey of VIP peeps and decided to get into the iPhone App Creator because that’s what the greatest percentage wanted. You’re a breath of fresh air! I am an educator who was injured on school grounds and had to come out of the school system with visual challenges. I am also a musician, however, and my focus, because now I work for myself, is to create apps in the education/music arenas for my private students and customized instutional teaching programs. I can’t wait to get into creating apps, thanks to you. Keep up the great work that you’re doing, and may health, wealth and success accompany you. Musically and Creatively! Matilda Haywood

  14. Way to go Trey!
    Really appreciate what you are sharing with me.

  15. Doanld says:

    Trey my man you are simply awesome! Congrats on your success. I have been sitting on the sidelines in the risky Internet Marketing, JV, PPC advertising etc. for some time now but have never really got completely into it because there is so much junk out there and it take a lot of time to get going. Oh and don’t mention the economy here in Cali.

    I have been wanting to do mobile apps for so long that I’ve been studying how to program for iOS/Android. I have never looked at outsourcing until I got an email from one of your affiliates. I watched every minute of your video not once or twice but three times! I knew there was gold in them there mountains but just didn’t know how to go about digging for it.

    This has helped me out a great deal and I have already been active on oDesk looking for my first programmer. I have the most awesome idea of a game I am %100 positive it will make the top 25 on the apple store. Keep it up man and keep on crankin out those webinars, apps and games!


  16. LawlessLiz says:

    Hey Trey … really wanted to hear the NDA Webinar but spent 45 minutes and never could get past the applet download … maybe it was just full and crashed the system … good luck i know the value of the info will be off the chain! sorry to miss it … LawlessLiz, Texas Creative Cowgirl

  17. Daryl says:

    Hey Trey,

    Love your videos and your Kolo’s Journey. I am definitely inspired to create a game of my own. Can you please provide me the link or send me the powerpoint presentation that you used for Kolo’s Journey.


  18. Hi Trey… That is so cool of you to go into so much detail, and also to provide cool screen shots of the income… all the best with the apps- I’ll go check them out!

  19. john mick says:

    bro . first i have to thank you for inspiring others and a wonderful job done by you . the videos by you where fabulous .have a doubt that, is this the earning that you produce from in-App purchases made from your free app ? is the commission rate is 30% to for every purchase via in-App purchases ?

  20. monika says:

    was profit column money came from in-App purchases ???

  21. Adam says:

    Trey – great to see you are doing so well! We’re just launching a competiiton website where 2 friends and myself compete to launch the best app, should be good fun and hopefully informative to others.

    Follow our journey at or @bigappchallenge on Twitter! :)

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  23. Jason says:

    What game is Maze actually based or inspired by?

  24. Thanks again Trey! Fun site! Please add me to your VIP list and newsletters!

  25. Stu says:

    Any idea where one could get coaching on apps as I enrolled as developer however all the coding stuff is way over my head …thnx ? :)

  26. AD says:

    How do you come up with ideas for apps? I can’t think of a single one, everything that I want to do has been done, and the bigger-longer-term projects would require a team to do. Thanks

  27. Brian Reyes says:

    Hey Trey!

    This is an awesome post. It’s always exciting to actual results from monetizing iPhone apps. Keep up the great work and please keep us posted on new fresh marketing ideas for the app iphone platform. :)

    Quick question, regarding app titles – is there a tool that can show data for specific keywords in the itunes store?


    Newbie App Developer

  28. Hey Trey, your website is very resourceful. I have learn’t so much from reading your stats and figures. You’re doing awesome and it really has inspired me to push forward knowing that you’ve made it. It gives me hope. I’m currently preparing my app for launch. Its called IRONFIST . Please visit my page

  29. John says:

    Hey Trey…

    Luv reading your success stories with you apps… helps to inspire us all. Thanks for sharing.


  30. Arapang says:

    OMG, it’s great to hear. Congratulation.
    I’m currently working in a mobile game start-up company and I will be able to learn bunch of things from you :) I wish your more success.

  31. Alex says:

    Trey, I just started making games for iOS and your blog is a real source of inspiration.
    Keep up the good job and keep on posting !

  32. Roy says:

    Jesus. That’s pretty awesome for you, maybe I have to look into iOS game development now, just to get a small fraction of a percent of that….

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  35. Jesicca says:

    Hey Treysmith,

    It’s great how you integrate nag screen into your app and received such high click through :)

    You can use this resource for free to create a nag screen:

  36. Pingback: Wondering Where To Start With Mobile Marketing? Read This Advice! | tailor9brown

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