Apps maze1

Published on September 12th, 2011 | by treysmith


Maze+ making over $800 per day!

Hey Guys,

HUGE update today.  As I’ve mentioned before, if you have in app purchases in your iPhone App then you get a “snowball effect” after a few days.

Here’s what I mean:

If you are giving your app away for free, like I did with Maze+, then you’ll rack up a TON of downloads.

Some people will buy something inside your app immediately, others might wait a few days… or even a month.

The cool thing about this is you always have a BIG SURGE of cash come in after you get a ton of downloads.

Like an after shock.

Actually, after shock sounds 10X cooler than “snowball effect”, so let’s call it that ;)

I was hoping I would have an AFTER SHOCK this weekend so I could report something cool, but I had no clue this would happen:

This isn’t even including Jump Pack, my other games, money from iAds or Linkshare.  Including everything I did about $6100 just on Saturday & Sunday!  That is AFTER paying Apple.

 Now, here’s the cool part:

Yesterday I made just as much money as Saturday, even though I had 26,000 less downloads.

That’s because of the after shock *RUMBLE*… fingers crossed I have a big day today as well.

Here are the total numbers for Maze+ so far:

So far Maze+ has made $9,774.79 averaging $815 per day.  Awesome!  This is more profitable than Jump Pack was on release.  That’s the App Network in effect.

Now this is weird (but in an awesome way).  Up until the launch of Maze+ I had gotten around 900,000 downloads of all my apps.

And here this one app comes along and racks up 631,000 downloads all by itself.  Believe it or not, I’m on track to break 2,000,000 total downloads by the end of this week!

I contribute the insanely large downloads to two things:

1. The game was multiplayer… so people were telling their friends

2. It was a success internationally.  I actually made more money in Australia than the U.S.!

If you’ve watched any of my webinars, you’ve probably heard me talk about the Nag Screen.  A nag screen is a full page banner ad in your app.  People see it when they open up the app for the first time.

Let me show you how powerful that is:

Jump Pack had sort of died down… I was getting ready for the launch of Maze+ and wasn’t promoting it hard, updating or any of the other things you’re supposed to do :)

Then I put it on the nag screen for Maze+. 

So all 600,000 people who clicked on the nag screen saw an ad for Jump Pack.

The funny thing is, like usual we kinda botched it.  You actually couldn’t read all the text on the nag screen… But who cares, it still made a bunch of money!

I setup the nag screen to point to Jump Pack on Wednesday September 7th:

As you can see we had a bunch of downloads on Wednesday, but hardly any sales.  I was still waiting for the… wait for itAFTER SHOCK *RUMBLE*.

Thursday I started seeing sales… and was really curious how high it could go.  Then by far the biggest day was yesterday at $659.  I’m hoping to break that today.

That’s the breakdown of the Maze+ launch so far, hopefully you enjoyed it and can use some of this to help your own apps during launch!

Talk soon,



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About the Author

Trey Smith is the founder of Kayabit, a game company with over 10,000,000 downloads on mobile devices, Secret Headquarters, Inc, a marketing company that teaches entrepreneurs how to build their businesses and L-System records, a house music label from San Diego, CA.

163 Responses to Maze+ making over $800 per day!

  1. Shut the &$#% Up!!
    Trey, you are clearly a Man in the Zone.
    And, thank you for imparting all of your
    exemplary insight, wisdom, and leadership.

  2. Jay says:

    That is very cool Trey. I wish I could get into this. One day I will. Gotta finish the other stuff on my plate first though. Congrats to you.

  3. GREG says:

    How can one make money selling your apps?

    • justin says:

      Greg, when you release an ap it gos on the app section for anyone with iphone or ipod touch, so people buy it on there, or as trey did, release a free one and advertise your paid games on there.

  4. That is awesome! I want it, let me know how! I have so many cool game ideas!

    Congratulations Trey!

  5. John Steinke says:

    Great news Trey! My third paid App is about to be released in the Itunes store. I plan to begin toggling them from paid to free next week with nag screens for the paid ones each time a paid one goes free. Should be a nice kick up from that in revenue and downloads. Looking forward to your webinar to get more tips because I think I can get in the top 25 financial apps ranking and stay there with your marketing ideas and a few of my own. This is fun…

  6. Tom says:


    This is awesome…I’ve been looking some of our business to apps…Can’t wait for Webinar…

  7. Steve Soucy says:

    Hey aren’t you the guy Frank calls, “his weird cousin?”

    You WIN!

  8. Niels says:

    hey Trey,

    really interesting! Follow you since, think february when you launched the first time. Do you think with your knowledge and Lessons it´s possible to sell games in Germany.

    cheers from

  9. Alvin says:

    Sup Trey,
    Congrats on the success of your apps. Looking forward to the webinar that’s coming up. Aloha

  10. Jay says:

    Man Trey… I love this stuff! I never used to think about Apps until you started talking about it but now I’m seeing the light.

    Keep it coming because it’s blowing my mind…

  11. I originally thought “yeh this is easy for Trey as he as access to massive lists”, but whilst this may have had some initial effect, the momentum gathered from introducing new and free apps thet promote other paid apps has its own life force. It has inspired me, thanks Trey

  12. Hi Trey,

    This is awsome! I am putting this link on my websites.
    Remember this website, its still rated #1 on Google and Yahoo – ! You and Frank help me build these sites with the List Control course. Its my pleasure market your site. Please let me know how I can help you.

    To all product owners let me know if I can help you launch or market your products on my sites. These sites are rated #1 on Google and will to better your search engine ranking.


  13. Trey,

    I’d say I’ve listened in on your free webinar about the iPhone System about five times. Maybe more. You gave away so much in those sessions I was able to get my first game built and now have 3 apps about to hit the App Store this month. My own little network of games. I was really tempted to take your course but decided to run with your “free line” and make it happen on my own. I can’t wait to start seeing the sales come in…and now you’re holding another webinar with even more free info?

    You’re insane and I love it. Peace.

  14. Nice Trey, You’ve got my attention…

  15. Your information is absolutely awesome. It will be very helpful to me in the future. Great Blog, definitely one of the best I’ve seen for marketing iPhone apps . Sweet!

  16. Trey, Good for you! You’ve worked hard for this! Congratulations!

  17. Soren Andersson says:

    Do you get any numbers from faad how many ppl camed and downloaded thru them?

  18. Simon says:

    Trey, this is exactly the motivation i need!! I am trying my damndest with iphone apps using Corona SDK to develop as i have no money to invest in a coder…hard work i tells ya!! Well done though on your success!

  19. Hey Trey! Man this is crazy inspiring! Good luck on taking this bad boy full time!

  20. Bill Roberts says:

    Thanks for posting this info Trey, it is really awesome of you to share this. Question – was free app a day responsible for getting you in the top 50 of the Games Free section? You mentioned you used their service but I wanted to know if that is what gave you the boost on the list or if it was from the cross-promoting from the other apps, thanks for your help!

  21. Your transparency with this is really awesome. Thanks for being so up front about the reality of how your app is doing.

    What program are you using to report your numbers in the charts. Is that in the backend of apple?

  22. Samuel says:


    This is great news! Happy to see your success. Wow 100% in iphone apps huh? I don’t blame you. This is as passive as you can get. I will be looking out for the free webinar.

  23. Ralph Quintero says:

    Awesome Trey! With those kinds of numbers you’ll be able to buy your own unicorn soon!

  24. David King says:

    That’s awesome Trey, really looking forward to hearing and seeing more! I’m getting into Iphone/Ipad/Mobile App development soon too so excited to get started and see my ideas get to work!

    Keep it up!

    David King

  25. Glenn says:

    Trey – you have done a fantastic job. Thank you for sharing your practical insights and congratulations on your success.

  26. Loren says:

    Hi Trey,

    I’ve been contemplating getting into the App market – as a Programmer/Internet Marketer I think it would be a great fit – one thing I’m curious on is your expenses for actual development – did you factor those into your figures above?

    I was planning to outsource my development – I just don’t have the time to sit down and develop an app from start to finish – would love to hear your thoughts on this



  27. dj dick says:

    Maybe this dj should follow in your footsteps…very inspiring!

  28. Rick says:

    Thx for sharing Trey! It goes to show that with persistance and belief, success can happen! You’ve got me looking into developing my own App. Thx for the motivation!

  29. Tiago Melo says:

    Hello Trey,

    I never thought about making iphone apps until two months ago, when I saw some webinars of yours. Thanks for sharing these amazing data with us. (I am from Brazil :-) )


  30. Paul Carlson says:


    Awesome news! Wanted to let you know we downloaded Maze+ and my son (he’s 9) and I enjoy playing it. We’ll keep following your apps with great interest. We’re even brainstorming app ideas of our own. Something with penguins I’d imagine. :)

    One quick question about Maze+… I notice that when you move the maze around, it tracks with your finger, but I was expecting “flicks” to work as well, you know, so the maze would glide a little more gracefully with a flick (like when you scroll a webpage on iPhone or iPad), rather than dragging the maze.

    It’s cool the way it works now, I was mainly curious if the “flicking” motion had been considered, or if that would have made it more complicated to code the game.

    Thanks again for sharing this stuff… it’s always fun to read the updates!


  31. Ben says:

    Trey! This is great news! I have been following your progress for some time, and have seen many of your webinars.

    I am lost as to how you are having such wonderful success! I have several apps in the app store, and I am struggling to get anyone to download them at all! Even when they’re free!!!

    Do you have any words of wisdom for me?

  32. Hi Trey!
    Long time mate.
    Glad to hear the good news – looking forward hearing more about your iphone app plans.
    Are you thinking about killing the android market as well?

  33. Trey,

    Awesome as usual.. I’m really glad to see you putting up such great numbers, but still they look like real, attainable figures that someone new to the game could achieve – not the “click here and make $2 million a month” type stuff that’s polluting the net.

    I really like the step by step, and that you keep the bloopers in there.. if you mess something up, you say you messed it up. That again keeps it real, and helps others to learn from your mistakes.

    Thanks again, you’re definitely an inspiration.

    Christopher Rees

  34. Matthew, you gotta do it man, do some basic back exercises or stuff you can sell your patients.

  35. Rob says:

    Hey Trey,
    thanks for sharing the stats on this. It is cool that even when you stuffed up you still made money. I look forward to the private webinar to learn more about what it is you are doing.

  36. Very encouraging and inspiring. I love that probably spent a fraction of that $9k to get the game going. Well played sir, well played.

  37. Matthew Loop says:

    Trey… that’s awesome, bro! Happy for you. You’ve inspired me to create my first game iPhone game, too.

  38. Hector says:

    This is so cool Trey congratulations! and thanks for sharing all this stuff with us. I can’t wait to see details of when this webinar is coming

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