Published on September 4th, 2011 | by treysmith37
Maze+ Launch Numbers
Hey Ladies & Gents,
So a few days ago I launched our latest game, Maze+.
Things are going REALLY good with this one… I’m averaging about $140 per day (totaling over $500 the first 4.3 days):
Besides emailing my list on Wednesday, the ONLY promotion I’ve done with this in within the apps. If you download any of my apps you’ll see a new Maze+ Nag Screen when you open it up, and now Maze+ is at the top of all my More Screens.
When I emailed my list on Wednesday, I tracked ALL the information to find out how much that made a difference.
Here’s the breakdown for Wednesday August 31, 2011:
- The email I sent to iPhone marketers got 1,400 clicks
- Nag/More screens got 1,850 clicks
- The email I sent to my in-app email list got 200 clicks
So on that one day I had a 40% bump in traffic from the email list (letting you guys know, because most of you won’t have an email list to mail as well!).
It appears if I DIDN’T have an email list I’d be sitting around $480 total instead of $590. Pretty cool to see how much more POWERFUL the Nag/More screen are than a big email list for iPhone Apps.
You just can’t compete with marketing to people ALREADY on their iphones!
So, looking at sales data, here’s what’s really interesting:
The reason is, I am not relying on my standings in the market place to get these sales. It doesn’t matter if I’m in the “latest releases” list or anything. Sure that might have helped in the beginning (judging from the numbers it might have given me a $40 per bump day or something), but now I’m relying on the power of my app network to drive free traffic.