Published on September 6th, 2011 | by treysmith24
Maze+ Launch Numbers UPDATE
Well this launch is shaping up to be a big one!
First off, we crossed $1,000 in profit yesterday.
This is great because it wasn’t a super expensive game for us. We spent around 8 days total making it and used many resources we already had (like Kolo from Kolo’s Journey). Sales are still going good, yesterday was the biggest day yet, doing RIGHT under $300.
The reason it did better was two fold:
1. I got reviewed by App Advice which is a large publication
2. I just started a Free App A Day campaign
You can see the downloads went WAY up yesterday because I switched from Paid to Free:
My goal is for Free App A Day to help me push to the top 20 and I think it’s going to work. I’m moving quickly and last time I checked (this morning at 9:00AM) I’ve already broken the Top 100!
This has been an overall positive launch, but one thing happened that I NEVER expected.
My big games, like Jump Pack, get HIGH RATINGS because I strive to make them GRADE A. I had absolutely no reason to think that Maze+ wouldn’t get the same. Typically if you have a very nice looking game with minimal bugs and NO ADS then it gets a good rating.
But Maze+ has an average of 2.5 stars (fair) instead of 4 stars like Jump Pack!
So I was obviously wondering how this could happen. What I did wrong… and the answer really shocked me.
The main reason I’m seeing people are rating the game bad is because I didn’t include a single player game.
What’s kinda funny, is there IS a single player game… I just named it “Practice” instead of “Single Player”. I did this because I know the game is MUCH more fun when playing multiplayer and I wanted to psychologically urge players to play the multiplayer mode.
But it totally backfired on me. Especially because there is a bug that won’t let you invite a friend (you have to automatch a random player).
We have already submitted a fix for the bug and are changing “practice” back to “single player”. While we’re at it I’m going to add in a few new features into single player to make it more robust.
The big lesson is this:
1. Don’t try to think for your users. Don’t tell them what they can and can’t do.
2. LISTEN to them and fix the problems ASAP. Work overtime if it takes making them happy.
So today we’re creating a new version that takes care of this issue and I’m getting friends to give me a good rating as well.
The GREAT news is this:
I had a similar issue happen with Jump Pack. I changed the economy of the game to make it harder and people KILLED the game on reviews. When I changed it back with a public apology I created HARDCORE FANS. People changed their reviews and wrote new ones. It boosted the ratings up from 2 stars to 4…
So remember… if you listen they will love you for it.